US Freelance Video Content Creator (Gen Z project)

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

About Flo

Flo is the world’s leading female health and well-being platform, helping millions take control of their health through personalized, science-backed insights. We\'re on a mission to build a better future for female health - and social content is a key growth lever, helping us build awareness, connect with the community, and bring millions of new users into the Flo ecosystem.

The Role

We’re looking for a freelance content creator/producer based on the US East Coast who can film themselves, bring a strong on-camera presence, and create scroll-stopping, engaging content. This person should have a proven track record of growing social accounts, be deeply tuned into Gen Z internet culture, and know how to create videos that rank, resonate, and build community.

Beyond content creation, this freelancer should be comfortable managing and collaborating with other creators & medical spokespersons, leading shoots, and leveraging a network of editors, videographers, and collaborators to scale production when needed.

Key Responsibilities

  • Content Creation: Film, edit, and publish content (TikTok, IG) that builds community, drives engagement and growth
  • Educational Storytelling: Transform complex health and wellness topics into engaging, snackable content that’s easy to digest, highly shareable, and builds both awareness and trust.
  • Community Management: Reply to comments, engage in outbound commentary on relevant content
  • Trend Spotting: Identify cultural moments early and transform them into brand-relevant, impactful storytelling.
  • Production Leadership: Manage small-scale shoots, coordinate with other creators, and oversee freelance editors/videographers to ensure high-quality delivery.
  • Collaboration: Work closely with Flo’s in-house teams (London-based) to build a social calendar and align content with brand & product goals while keeping it social-first.
  • Analytics & Iteration: Track performance metrics, learn what works, and optimize content accordingly.

Profile We’re Looking For

  • US-based (East Coast)

  • Proven track record of growing accounts and creating engaging, viral content.

  • Strong ability to self-film, confident working solo, reacting quickly to relevant trends, without heavy production support.

  • Culturally fluent in US Gen Z internet culture.

  • Comfortable managing other creators and production workflows (briefing editors, creators, videographers, running shoots) when needed.
  • Has an established network of freelance editors, videographers, and creative collaborators.

  • Experience in health & wellness content is a strong plus.

  • Independent, proactive, and thrives in a fast-paced environment.

Contract Details

  • Freelance, 40 hours per week, 3 months required. Likely to be extended.

  • Remote, East Coast US preferred.

  • Compensation based on experience and project scope.

#LI-DL1

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you\'ll get

We support impact with meaningful reward. Here’s what that looks like:

  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

#J-18808-Ljbffr
Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...