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Senior Media Planner – Integrated

September 7, 2026

Job Description:

Analyze performance data to guide cross-channel budget allocation and optimize media investment across the funnel
Support development and execution of integrated full-funnel media strategies aligned to client goals and customer journey stages
Drive strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
Partner with activation, creative, and analytics teams for aligned strategy and campaign execution
Develop recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
Identify growth opportunities, emerging trends, competitive shifts, and whitespace
Steward paid media budgets through planning, reallocations, optimization, incremental investment scenarios, and monthly reconciliation
Conduct audience research, competitive analysis, and market intelligence using Pathmatics, GWI, Resonate, and platform insights
Monitor pacing, performance trends, and optimization opportunities
Review channel recommendations against holistic media strategy and client objectives
Lead testing and learning initiatives across channels
Develop and contribute to RFPs with channel teams
Deliver strategic insights, performance updates, and recommendations through client presentations, reports, planning documents, and business reviews
Partner with Director- and VP-level client stakeholders alongside Client Strategy leadership
Build expertise in client industries, omni-channel retail dynamics, seasonal trends, and consumer behavior
Stay current on emerging media platforms, industry trends, and best practices
Develop cross-channel performance forecasts to inform investment decisions, business planning, and growth opportunities

Requirements:

3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
Expertise managing multiple workstreams and planning deliverables across complex client accounts
Expertise with media spend management, pacing, reconciliation, and forecasting
Experience supporting cross-channel media strategies across brand and performance campaigns
Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
Familiarity with attribution methodologies and measurement frameworks
Strong analytical and problem-solving skills with exceptional attention to detail
Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
Experience presenting recommendations and insights directly to clients
Strong organizational, time management, and project management capabilities
Ability to manage multiple projects and priorities in a fast-paced environment
Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables
Bachelor’s degree in Marketing, Communications, Business, or related field
Ideally with annual client budgets above $10M
Experience supporting cross-channel media strategies ideally within omni-channel retail, ecommerce, and/or ISP/telco environments

Benefits:

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...