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[Remote] Hotel - Level Marketing (Digital Experience Strategy) Senior Lead
Note: The job is a remote job and is open to candidates in USA. Hilton is seeking a strategic digital experience leader to join their in-house Commercial Services team. This role focuses on shaping hotel representation across Hilton's digital experiences, leading optimization programs, and driving cross-functional alignment to enhance the digital guest journey.
Responsibilities
- Lead portfolio-wide property page optimization initiatives that improve the digital guest experience, engagement, and conversion across Hilton.com
- Partner with Product, Website, UX, and Brand teams to prioritize and implement scalable digital enhancements
- Translate hotel feedback and business needs into actionable recommendations that influence future platform capabilities and roadmap priorities
- Develop scalable optimization frameworks, governance standards, and enablement resources that help hotels maximize their Hilton.com presence
- Establish best practices for hotel digital storytelling, property page performance, and customer journey optimization
- Monitor performance insights to identify optimization opportunities and measure the impact of enhancements
- Build strong cross-functional partnerships across Hotel-Level Marketing, Product, Website, and Brand Marketing to drive alignment and execution
- Drive continuous improvement by creating repeatable processes that improve adoption, reduce complexity, and scale best practices across the portfolio
Skills
- 5+ years experience in digital experience strategy, website optimization, digital marketing, UX, digital product enablement, hospitality marketing, or a related field
- Demonstrated experience leading website optimization, digital experience, or customer journey improvement initiatives at enterprise or portfolio scale
- Proven track record partnering with Product, Website, UX, or Technology teams to deliver digital experience enhancements
- Experience leading cross-functional programs across multiple business units or brands within a matrixed organization
- Experience developing scalable governance, enablement, or optimization programs that improve consistency and adoption across distributed teams
- Experience working with agency and external partners to deliver digital optimization initiatives
- Experience in hospitality, travel, or another customer-centric digital environment preferred
- Hospitality, travel, or lifestyle brand experience preferred
- Experience with enterprise CMS platforms, website optimization tools, or digital experience platforms preferred
Company Overview