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Product Director, Channel Innovation and Execution, CAPLYTA
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
ProfessionalAll Job Posting Locations:
Titusville, New Jersey, United States of AmericaJob Description:
Johnson & Johnson is recruiting for a Product Director, Channel Innovation & Execution, CAPLYTA, located in Titusville NJ.
About Neuroscience
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at
The Product Director, Channel Innovation & Execution – CAPLYTA® is a key leader within the CAPLYTA marketing and franchise organization, responsible for developing and scaling innovative channel strategies across the patient journey.
Key Responsibilities:
Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts
Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance
Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach
Explore and prioritize additional innovative channel opportunities that can fuel further CAPLYTA performance
Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies
Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, and patient experience objectives
Execute advisory boards, market research, and analytics initiatives to generate actionable insights that inform telehealth and digital pharmacy strategy
Define success metrics and track performance to drive continuous improvement and demonstrate impact
Contribute to a high-performing, collaborative team environment
Qualifications
A minimum of a Bachelor's degree is required
Minimum of 5–7 years of relevant experience, including pharmaceutical or healthcare industry experience is required
Experience in Sales, Marketing, Market Access, or Managed Care strongly preferred
Neuroscience or mental health experience preferred
Strategic and innovative thinker with a results-oriented, test-and-learn mindset
Strong ability to collaborate cross-functionally and influence without direct authority
Proven marketing experience with strong project management and communication skills, including executive-level presentations
Demonstrated ability to manage multiple priorities, agencies, and external partners in a fast-paced environment
Proactive, team-oriented, and comfortable operating in evolving and ambiguous environments
This role is based in Titusville NJ and requires up to 25% travel (US with limited OUS travel).
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via , internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical CredibilityThe anticipated base pay range for this position is :
$122,000.00 - $212,750.00Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: -
