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Media Buying Manager - Meta Ads for Home Services (Remote) - $140K+ OTE

July 20, 2026

RoofIgnite runs Meta advertising systems for roofing and home-services companies across the US. We grew from $100k/month to $300k/month in the last 12 months, and we're building toward $1M/month. You'd be joining right as the interesting part happens.

We're hiring a Media Buying Manager to run our media buying department: a management-level marketer who owns client results end to end and builds the team that delivers them.

This is a player-coach seat. You'll go deep in accounts yourself when it matters, and you'll build the systems and the team so you don't have to touch every account ongoing. Client communication is handled by our client success team. Creative production is handled by our creative department. You own delivery and performance, and both of those teams move on your read of the data.

What You'll Own

Results across the client book (150 accounts): cost per lead, booking rate, and cost per booked appointment. When leadership asks how the book is doing, you have the answer and the plan.
The media buying team: hire, train, and manage the buyers who execute (3 now, growing as we scale). You set the launch and optimization SOPs and QA the work until launches run clean without you.
The three surfaces that decide whether a client wins: the ads, the landing pages and funnels, and lead follow-through with our calling team.
The technical layer: Meta campaign architecture, GoHighLevel funnels and automations, and tracking end to end (pixels, events, UTMs, A2P/SMS deliverability).
The creative feedback loop: you tell the creative department what to make next based on account data, and you deploy winners across the book fast. You direct creative priorities; they produce formats and ads for your accounts.
The weekly performance rhythm: full-book review, at-risk accounts flagged to leadership before the client feels anything, and the fix already in motion.

Who You Are

A marketer/business-mind first- You think in market sophistication, awareness levels, offers, angles, funnels, and unit economics, not just Ads Manager settings.
You've gone deep with accounts, scaled spend while maintaining efficiency, and gone wide on marketing spend across multiple offers.
A manager who still executes. You can fix a broken pixel at 9am AND run a team performance review at 2pm.
A systems builder. When something works, it becomes an SOP the next hire can run.
Comfortable owning dozens of accounts at once, with a team as your execution leverage

Requirements

4+ years of hands-on Meta media buying with real spend behind your work (you've been responsible for $100k+/month across multiple accounts).
You've managed or led other media buyers, or clearly operated as the senior buyer on a team.
Local service, home services, or roofing marketing experience is a major plus.
GoHighLevel experience (funnels, automations) or deep fluency in an equivalent stack, and you learn tools fast.
Strong grasp of tracking and attribution: why Ads Manager and the CRM disagree, and how to fix it.
Able to work EST business hours, Monday to Friday.

Compensation

$95,000-120,000 base, depending on experience.
Uncapped performance bonuses tied to client-book results: $140K+ on-target earnings, and the department grows under you as we scale toward $1M/month.
Fully remote, paid time off.

How to Apply

Include with your application:

A 60-90 second Loom about one underperforming account you turned around: what was broken, what you did, and what the numbers did. The Loom carries more weight than the resume.
2-3 accounts you've run: roughly what they spent, what the KPIs were, and what you changed.
Your resume and relevant experience.

We review applications on a rolling basis and move quickly.

Job Type: Full-time

Pay: $100,000.00 - $140,000.00 per year

Benefits:

Paid time off
Work from home

Application question(s):

Do you have experience with GoHighLevel? If YES: what have you built in it? If NO: what funnel/CRM stack have you run?
Have you marketed a local service business, home services, or roofing company? (Massive bonus points if yes.)
Are you able to work full time on EST hours (9am to 6pm, Monday to Friday)?
Paste your Loom link (60-90 seconds: one underperforming account you turned around — what was broken, what you did, and what the numbers did). The Loom carries more weight than the resume.
List 2-3 accounts you've run: monthly spend, the KPIs you were accountable for, and what changed under you.
Scenario: One of your accounts generated 25 leads this cycle at your target cost per lead, but only 3 became booked appointments, and the client is frustrated. Walk us through your diagnosis: what do you check, in what order, and why?

Work Location: Remote

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...