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Marketing Operations Data Analyst

May 30, 2026

Position: Marketing Operations Data Analyst

Focus: Marketing Data Analytics, Reporting & Email/Database Operations

Location: New York, NY or Tampa, Florida

Summary: This role combines marketing analytics and reporting with a focus on email marketing and database operations, serving as a single point of access across VanEck’s marketing technology stack. The analyst will be responsible for the execution and measurement of digital marketing campaigns, owning both the operational delivery of email and web content and contributing to the data analysis that evaluates its performance.

Marketo is the primary platform for this role; deep proficiency in Marketo’s campaign execution, automation, database management, and reporting capabilities is essential. The analyst will also serve as a key data and reporting partner to the Sales organization, delivering insights that support business development and client engagement.

This position requires a self-starter who is equally comfortable managing daily production workflows and conducting data-driven analysis. The analyst will identify opportunities to automate processes, enhance reporting capabilities, and use insights to recommend improvements to marketing campaigns.

Essential Duties And Responsibilities Includes the following, other duties may be assigned as needed:

Email & Database Operations

Oversee daily email marketing production and publishing in support of all business lines using Marketo, including email build and templates, smart list configuration, program setup, approval workflows, and distribution.
Leverage Marketo’s database and segmentation capabilities to manage lead records, maintain list hygiene, and support targeted campaign delivery across channels and client segments.
Build and maintain Marketo programs, nurture streams, and triggered campaigns; identify opportunities to expand automation and improve operational efficiency.
Review the accuracy of monthly/quarterly automatically published fund-related data and content delivered via email.
Maintain the master email marketing content calendar across all distribution channels in coordination with Marketing and Sales stakeholders.
Troubleshoot Marketo email delivery, rendering, program logic, and automation issues as needed.

Analytics & Reporting

Serve as the primary reporting contact for the Sales team—develop, maintain, and deliver regular dashboards and data feeds that surface campaign engagement, lead activity, and pipeline influence to support business development efforts.
Partner with Sales leadership to understand reporting needs and translate them into scalable, automated solutions using Marketo, Salesforce, and BI tools.
Integrate and interpret data from multiple sources (Marketo, Salesforce, Google Analytics, and others) to identify trends, insights, and opportunities that inform both marketing strategy and sales outreach.
Build, maintain, and enhance reporting dashboards and visualizations using BI tools such as Domo, Tableau, or Power BI.
Monitor and track key performance metrics across email, web, and campaign channels; evaluate effectiveness and present findings to stakeholders.
Use SQL and other data tools to extract, transform, and load data for analysis and reporting.
Analyze campaign performance and translate findings into actionable recommendations for improvement.
Conduct marketing research including primary and secondary research to identify market trends, client needs, and competitive intelligence.

Cross-Functional & Platform Responsibilities

Act as an internal subject matter expert on Marketo; provide guidance to Marketing team members on platform capabilities, best practices, and new features.
Work with Marketing, Sales, IT, and senior management to prioritize business and information needs.
Identify and implement opportunities to automate reporting, data workflows, and operational processes.
Participate in the planning and execution of web content publishing as needed in support of email campaigns.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Supervisory Responsibilities This position has no supervisory responsibilities.

Qualifications & Competencies Include, but are not limited to:

Highly driven self-starter who shows initiative with minimal supervision needed
Strong analytical mindset balanced with operational discipline and attention to detail
Able to manage competing priorities across project-based analytical work and time-sensitive production deadl

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...