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Life Cycle Marketing Manager

May 14, 2026

ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! DESCRIPTION Sinch is looking for a Life Cycle Marketing Manager to ensure Mailgun customers don't just sign up – they actively adopt, engage with, and extract ongoing value from our platform. This role is laser-focused on driving user activation, deepening product engagement, and maximizing customer lifetime value through data-driven lifecycle programs. The ideal candidate brings deep experience in lifecycle marketing, onboarding optimization, and user retention strategies within B2B SaaS. You obsess over cohort retention curves, understand the psychology of behavior change, and know how to design engagement loops that drive habitual product usage. What you will do:<ul style="list-style-type:disc;padding-left:24px;"><li>Design and manage complex, multi-channel customer journeys (email, in-app messaging, push notifications) triggered by product usage data, -customer attributes, and time-based milestones.</li><li>Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention. </li><li>Continuously refine segments based on performance data, product changes, and evolving customer needs.</li></ul> REQUIREMENTS <ul style="list-style-type:disc;"><li style="tab-stops:list .5in;">4+ years in lifecycle marketing, customer marketing or related marketing roles </li><li style="tab-stops:list .5in;">Experience in measuring and tracking the success of different cross-channel campaigns </li><li style="tab-stops:list .5in;">Project management skills and attention to detail </li><li style="tab-stops:list .5in;">Experience working cross functionally with sales, support and product teams. </li><li style="tab-stops:list .5in;">Excellent communication and writing skills </li><li style="tab-stops:list .5in;">Prior experience with in-app messaging tools (ex: Gainsight) </li></ul>This role is primarily remote, but candidates must reside near one of our hub locations for occasional collaboration: Atlanta, GA; Chicago, IL; San Antonio, TX; Denver, CO; Seattle, WA OUR HIRING PROCESS We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: <a href="https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.sinch.com%2Fcareers%2F&data=05%7C02%7CMartin.Grannen%40sinch.com%7C91953d8549f24a66c93c08dcddb6f1fc%7C3b518aae89214a7b8497619d756ce20e%7C0%7C0%7C638629025025905624%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=ZZaRt1s71%2Bp8ojRLPAKot%2Bwjt6wyReK01M6JUXI3gFg%3D&reserved=0" target="_blank">https://www.sinch.com/careers/</a>. No matter who you are, we hope you find an exciting path forward - hopefully with us! Benefits<ul style="list-style-type:disc;"><li style="tab-stops:list .5in;">STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. </li><li style="tab-stops:list .5in;">CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. </li><li style="tab-stops:list .5in;">SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. </li><li style="tab-stops:list .5in;">TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. </li><li style="tab-stops:list .5in;">PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. </li><li style="tab-stops:list .5in;">WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. </li><li style="tab-stops:list .5in;">MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. </li></ul>The annual starting salary for this position is between $100,000 - $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until April 1, 2026, at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...