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Gestionnaire du marketing

May 2, 2026

Aperçu

Au Groupe ALDO, nous sommes animés par la créativité, le sens du détail et la volonté d’offrir des expériences significatives à nos clients. Le ou la Gestionnaire marketing joue un rôle clé dans la mise en œuvre de cette vision en dirigeant des stratégies marketing percutantes qui renforcent la présence de la marque et soutiennent une croissance durable des activités. Ce rôle s’adresse à une personne stratégique, collaborative et orientée résultats, qui s’épanouit dans un environnement dynamique et innovant, et qui a à cœur de livrer des initiatives marketing efficaces et centrées sur le consommateur.

Responsabilités principales

Diriger l’élaboration et l’exécution de stratégies marketing intégrées alignées sur les objectifs de l’organisation
Piloter la planification et le déploiement des campagnes, de la phase d’analyse et de stratégie jusqu’à l’exécution et à l’évaluation post campagne
Collaborer étroitement avec les équipes internes afin d’assurer l’alignement, l’efficacité et l’excellence dans la livraison des initiatives
Traduire les priorités d’affaires en mandats marketing clairs, structurés et mobilisateurs
Encadrer le développement créatif afin d’assurer un message cohérent, engageant et conforme aux standards de la marque
Suivre la performance des campagnes, analyser les résultats et tirer des apprentissages pour optimiser les actions futures
Gérer les calendriers marketing afin d’assurer une narration cohérente et une exécution rigoureuse des initiatives
Administrer les budgets marketing avec rigueur, en assurant une allocation efficace des ressources et un retour sur investissement optimal
Veiller à l’intégrité et à la cohérence de la marque sur l’ensemble des points de contact marketing
Assurer une veille active des tendances, outils et meilleures pratiques marketing afin de favoriser l’innovation et l’amélioration continue

Exigences

Baccalauréat en marketing, en administration des affaires, en communication ou dans un domaine connexe
Minimum de 5 ans d’expérience progressive en marketing, gestion de marque ou gestion de campagnes
Capacité démontrée à conjuguer vision stratégique et exécution concrète
Expérience dans la gestion d’initiatives marketing intégrées et la collaboration avec des équipes multidisciplinaires
Solides compétences analytiques et capacité à transformer les données en recommandations actionnables
Excellentes aptitudes en gestion de projets et capacité à gérer plusieurs priorités simultanément
Excellentes compétences en communication, tant à l’oral qu’à l’écrit, incluant la présentation à des parties prenantes
Aisance dans un environnement de travail dynamique et axé sur les résultats
Maîtrise des outils, plateformes et méthodes de suivi de performance marketing

Un environnement de travail bienveillant

Nous croyons fermement que la diversité des parcours, des perspectives et des identités est une richesse essentielle pour le Groupe ALDO. Nous encourageons les candidatures de tous les horizons et nous nous engageons à offrir un environnement de travail sécuritaire, respectueux et équitable, où chaque personne peut atteindre son plein potentiel et faire sa marque.

Remarque : L’utilisation du masculin dans le présent document a pour seul but d’alléger le texte et s’applique sans discrimination de genre.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...