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Creative Lead
<p> </p><p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in some of the most well-known and fastest-growing tech companies, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and more. We provide all of the marketing expertise—and none of the agency fluff. </span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">We are seeking a </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Creative Lead</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;"> to lead and shape the next phase of creative at Right Side Up. This role goes beyond execution—it’s about driving performance through creative, leading talent, and helping shape strategy across a diverse client portfolio (B2B, D2C, SMB, and beyond).</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">You will play a key role in connecting creative work to real business outcomes, using data, insights, and emerging tools to guide decisions and unlock growth for our clients.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">This is a highly collaborative, client-facing role that blends creative direction, performance thinking, and team leadership.</span></p> <p></p> <p></p><p><br></p><b>What You'll Do</b><div> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Creative & Strategic Leadership</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Turn data and performance insights into clear, actionable creative direction.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Develop campaigns across channels including paid social, email, web, OOH, and more.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Set a high bar for creative work while balancing brand storytelling with measurable results.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Performance-Driven Creative</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Partner with growth and media teams to understand what’s working and where creative can improve performance.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Help develop and iterate on testing approaches and creative concepts.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Use insights to refine messaging, visuals, and formats over time.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Talent & Team Management</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Manage and mentor a distributed team of designers, copywriters, and freelancers.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Assign the right talent to the right projects based on strengths and client needs.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Provide clear feedback and direction to help the team grow and do their best work.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Build a collaborative, accountable, and supportive team environment.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Client Leadership</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Build strong relationships with clients and act as a trusted creative partner.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Present work clearly and confidently, guiding conversations and incorporating feedback.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Help clients understand how creative ties to performance and business results.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Support or lead new business efforts when needed.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Cross-Functional Collaboration</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Work closely with growth marketers, strategists, and account leads to align creative with broader goals.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Help improve how we produce, test, and iterate on creative internally.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">AI & Innovation</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Stay curious about new tools and technologies, including AI, and look for ways they can improve how we work.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Explore opportunities to use these tools to increase speed, quality, and scale.</span></p> </li> </ul> </div><p><br></p><b>Who You Are</b><h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Experience</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">5+ years in a creative agency or similar environment, with experience managing creative teams.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Experience working on performance marketing campaigns such as paid social or lifecycle.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Strategic & Analytical</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Comfortable looking at performance data and using it to inform creative decisions.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Understands how testing and iteration improve results over time.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Creative Expertise</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Strong background in concepting, campaign development, and visual storytelling.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Leadership & Communication</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Able to manage both clients and teams effectively.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Clear, confident communicator with strong presentation skills.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Adaptability</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Comfortable working in a fast-paced, evolving environment.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Willing to take on new challenges and help shape how the team works.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Curiosity for Innovation</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Interested in how new tools and technologies are changing creative work.</span></p> </li> <li style="font-size: 11pt; font-family: Arial, sans-serif;"> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Open to experimenting with new ways of working.</span></p> </li> </ul><p><br></p><b>Why this role is different</b><div> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">This is not a traditional Art Director role.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">In this role, you will be expected to think beyond execution, connect creative to performance, and play a meaningful role in shaping both the work and the team behind it.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">If you’re excited about the intersection of creativity and performance, and want to help build something impactful, we’d love to hear from you.</span></p> </div><p><br></p><p></p>