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Advisor, Lifecycle and Retention

May 2, 2026

What You Will Do

The Advisor, Lifecycle & Retention is responsible for managing and evolving Sport Chek email marketing and CRM programs to deepen customer relationships, increase engagement, and drive repeat conversion. This role plays a key part in building a connected customer journey by delivering personalized, timely, and relevant communications across the lifecycle. The Advisor will own the execution of email campaigns, develop segmentation strategies, and implement retention programs that increase customer lifetime value.

With a strong understanding of CRM platforms, customer behavior, and performance analytics, this role ensures that lifecycle marketing efforts are aligned with broader business and media strategies.

Collaborate on the strategy while owning the execution and optimization of email campaigns, including promotional, lifecycle, and triggered communications.
Develop and refine customer segmentation strategies for personalized messaging.
Design and implement retention programs to increase customer loyalty and lifetime value.
Track and report on email and CRM performance metrics, using insights to improve engagement.
Ensure email and CRM efforts are aligned with broader media and promotional strategies.
Leverage Salesforce and other tools to automate and scale lifecycle marketing efforts.

What You Bring

Customer-first mindset with a focus on relationship building.
Strong analytical and reporting skills.
Proficiency in email marketing platforms and automation tools.
Excellent communication and project management skills.
3–5 years of experience in email marketing, CRM, or lifecycle marketing.
Experience with Salesforce Marketing Cloud or similar platforms.
Strong understanding of customer segmentation and personalization.
Proven ability to drive engagement and retention through email.
Bachelor’s degree in Marketing, Business, or a related field.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...